Jenny Hall graduated in law in 1995 and in 1998 became interested in organic vegetable box schemes whilst working for Growing with Nature, one of the UK’s first box schemes. She graduated with an Msc. in Environmental Policy in 1998 and for her dissertation studied the sustainability factors of organic farming. She used the next two years to work on various organic farms around the country to improve her experience. In 2000 she became the box scheme manager for Woodlands Farm in Lincolnshire. She returned back to the North West with her partner Keith when her mother became ill.

From 2001 to 2005 she was Lancashire Wildlife Trust's Community Food Projects Officer and trained over 2000 people in organic vegetable growing.

In 2005 she gave birth to Alice Saranna and also at this time had 5 acres of land going through organic conversion near St Helens, Merseyside. In 2006 the box scheme started delivering to customers within a 2 mile radius and the market garden grew vegetables 52 weeks of the year. Unfortunately, the 2007 floods meant that 80% of the crops were lost and the business kept going until the following January but was too small to remain viable whilst buying in produce from other local organic producers.

In January 2008 Jenny returned to work with Lancashire Wildlife Trust and with her partner Keith has now set up a social enterprise called Climate Friendly Food. With other organic producers, notably Jonathan Smith from Scilly Organics, the social enterprise is setting up the UK’s first carbon labelling scheme for organic producers and will also take on the tenancy of 21 acres of land to grow vegetables for the award winning Manchester grocer Unicorn who own the land. Jenny is a keen writer on organic agricultural and environmental issues co-writing the leading textbook for organic growers "Growing Green: Organic Techniques for a Sustainable Future" and has written over 30 accepted articles in various publications. The children’s series of books called "Organic Alice" is her latest venture and the series aims to look at every aspect of organic food from the conversion of the farm, techniques needed to grow vegetables, the importance of wildlife and how box schemes connect families to the eating of seasonal vegetables. Jenny is 35 and lives with her family near St Helens, Liverpool.